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2004-11-02T15:53:00.000-08:00

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2004-11-02T05:07:00.000-08:00

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2004-10-29T03:21:00.000-07:00

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2004-07-12T19:03:00.000-07:00

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other powerful Topica features can improve your marketing
success, please give me a call. I look forward to your questions.

Best regards,

Walter Paliska
Director of Sales, Topica Inc.

877-474-8674 ext.706

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2004-07-12T10:56:00.000-07:00

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Marketing Automation News: June 25, 2004

2004-07-11T15:42:00.001-07:00

Topica’s Marketing Automation News


Autoresponders + Message Series Technique	June 25th, 2004

Welcome back to Topica’s Marketing Automation News. Every two weeks we’ll set our sights on the latest in Marketing Automation, providing tips and techniques aimed at helping you build more successful programs.

What is an Autoresponder?

It’s actually very simple. If you want to send a follow up email that’s based on your customers’ behavior you can do one of two things: You can create an audience based on actions/clicks on your last campaign, wait a few days for the names to collect and follow up with an offer relating to their interest in hopes that customers haven’t gone elsewhere. Or, you can create an autoresponder.

An autoresponder is an email communication that you create, triggered by a customer’s click. It can be sent instantly, or you can delay the message as best suits your strategy.

Example: An online record store sends out this week’s releases. A customer clicks on the latest album from George Benson. If you were the owner you could create a “If you like… then you’ll also enjoy…” email that highlights other albums by George Benson or perhaps other jazz musicians that are similar.

You can also use autoresponders to accelerate a customer’s purchasing decision, tailoring offers that will sweeten the deal (perhaps 10% off if they place their order today).

Once they are in place, autoresponders are an effortless and efficient way of upselling your leads with communications that are tailored to their interests. They’ll appreciate it the information, you’ll get the sale.

Increase the value of your email marketing program with autoresponders.

One Message Doesn’t Do It
You’re rarely going to close a sale with a single email. When someone asks for information from your web site, send them a series of timed messages instead. Create 3-4 messages that tell your story in stages, with each message delivered weekly. You’ll be amazed at the jump in response over a single message.

Make It Automatic
Send these messages automatically when forms are filled out on your site. Many email services, like Topica, have built-in technology to do this for you. You create the messages once, and the server schedules them for each visitor. You never need to worry that your sales team didn’t have time to follow up with a fresh lead, because the prospect is getting constant attention, automatically.

Don’t Forget To Stop
Be careful not to overdo it. Be sure that recipients can unsubscribe from the message with a single click. And don’t forget to take them off the automatic list as soon as they make a purchase.

Email strategy guru Andy Sernovitz is CEO of GasPedal, which helps major marketers create fantastic email campaigns.

Is your business ready to start closing sales with marketing automation?

Our application is so easy to use, in less than a day you can be mailing campaigns, tracking opens and clicks, and making sales. Don’t miss out. Sign up today!

Sylvia Mills, Ph.D.
Dr. Mills is helping people be who they would really like to be: have the relationships they would really like to have and appreciate their health, work and life.
“The Topica Web-Based Marketing application allows me to create a wonderful e-zine. Their templates represent a positive brand image, which supports both my professional and client relationships. I am lucky to have found such a fantastic service, especially on my limited budget.”

What are the key factors you’re looking for in an email marketing solution?

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2004-07-11T15:42:00.000-07:00

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And thanks for joining Topica's Marketing Automation News. Published twice monthly, we'll cover tactics and techniques you can put right to use; you'll receive the most recent edition shortly. To ensure that you receive your newsletter, please take a moment to verify your opt-in status by clicking the link labeled "Confirm" in the footer of this message.

This message, as well as the newsletter itself, were created and delivered using Topica Marketing Automation Software.

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